Why small businesses fail...

I was reading an e-newsletter from Brian Tracy this morning entitled "How to Succeed in Business." He was talking about the key reasons that most small businesses fail, saying:

"...two critical areas of managerial incompetence that cause business failure. First is sales and marketing. 48 percent of businesses that fail in America fail because the business cannot sell enough of its products of services. Very few businesses fail when they have high levels of sales and revenues coming in."

The point? If you are struggling - do NOT take away from your marketing efforts. The first instinct of many small businesses when business slows is to cut back on their marketing efforts. This is wrong.

Remember, you can still have an intrepid marketing effort without spending a lot of money doing it.

Todd Schnick, Intrepid
www.intrepid-llc.com