Greetings from Vegas II...

Greetings from McCarron Airport in Las Vegas. About to be wheels up back to Atlanta, but surprise surprise, Delta is delayed. Again.

So, I thought I would post a quick reflection on my trip here as I kill time before my flight.

Many of you know that I also serve as a political consultant. I was out in Las Vegas for Primary Election Day.

It was a successful trip. My client, Jon Ozark, won election to become the Republican nominee for the State Assembly, District 21. To win, we had to defeat a sitting incumbent with high name ID. Not an easy thing to do.

In the end, Jon won by 38 points. 69% to 31%.

How did he do it? Well, it's not any different than what we all need to do to market our business. We need to find the right target market (voters), create the right message (less taxes, less government, and more freedom), and deliver the message cost effectively (direct mail and door-to-door canvassing).

Jon believed in his message, which was strategically positioned against our opponent, and spent countless days in the 105 degree Vegas sun delivering that message to voters.

In the end, his sweat equity and persistance paid off. Congrats to him - and now we are off to campaign in the general election.

If Jon can succeed utilizing those same marketing tactics that we all should employ, then you too can succeed marketing your business. Even against tough odds...

Todd Schnick, Intrepid
www.intrepid-llc.com